Kia is in the midst of a major transformation when it comes to its product portfolio and brand identity. In this episode of To the Point, we explore how marketing is helping to drive the transformation to redefine Kia, from both a cons...

In this episode of To the Point, we wrap up our biggest takeaways from the 2023 NADA Show, where we interviewed top industry leaders in auto retail. This episode – the final installment of our two-part NADA series − features Phil Langl...

In this episode of To the Point, we delve into the rising cost of insurance rates, which is the focal point of a study, entitled The State of Auto Insurance in 2023

Make no mistake about it – when it comes to understanding car buyers, going directly to the source is the best approach. In this episode of To the Point, we delve into the Deloitte 2023 Global Automotive Consumer Study, which surveyed ...

Automotive retail is in the midst of sweeping change, which has become a major point of discussion throughout the auto industry. In this episode of To the Point, we delve into some of the factors driving that transformation and how it ...

Holoride – a company that offers a highly unique VR passenger experience – is one of the most buzzed about tech startups in the world of in-vehicle entertainment. From its groundbreaking platform to its Hollywood partnerships, the company has t...

This past year included several defining moments for the automotive industry. But what were the most interesting and monumental things that impacted the business in 2022 and what effect will it all have on the auto industry in 2023?  To as...

The world of in-car infotainment is undergoing a major evolution, and Harman is playing a pivotal role in that transformation. But what will drive the next era of vehicle cockpit innovations? And how will it all play a role in the future of veh...

Among all the concept vehicles unveiled in 2022, the Buick Wildcat EV is arguably one of the most intriguing. The sleek, all-electric concept has quickly come to represent the future of the brand as it transitions into full electrification amid...

Tekion has become one of the most buzzed about companies in automotive digital retail. But why? What is it about the tech company’s approach to the business that has driven so many to adopt its digital solutions?  In this episod...

The luxury vehicle market has quickly become one of the most competitive in the business – and is on pace to grow even faster down the road. In this episode of To the Point, we delve into how Alfa Romeo managed to top the 2022 J.D. Pow...

The national auto show circuit might not quite be what it used to be in the automotive industry, but the shows still provide a lot of insight on the future of the business. In this episode of To the Point, we unpack a few things spotli...

From enhanced safety features to more infotainment options, automakers are making huge investments in connected car technology and services, with even more innovations in the works. But based on a recent study by the research group, LexisNexis,...

This week on To the Point we explore whether automotive brand loyalty still wields the power it once did with car buyers, as the industry goes through a major transformation. Tyson Jominy, Vice President of Data & Analytics, with J...

In Part 3, the final installment of Building Forward: Buick GMC on the Value of D, E & I, To the Point explores the business case for Diversity, Equity, and Inclusion, with two people who speak to the benefits of the Buick GMC Incl...

In Part 2 of Building Forward: Buick GMC on the Value of D, E & I To the Point explores the benefits and business case for Diversity, Equity, and Inclusion, with Sherry Schultz, Executive Vice President, Chief Human Resources for t...

Part 1  In a three-part series, To the Point delves into Buick GMC’s focus on enhancing its Diversity, Equity, and Inclusion efforts, zeroing in on the automaker’s first-ever inclusive dealer recognition program – am...

Jeep is arguably one the most recognized brands in the world, due in large part to its off-road appeal. However, the brand is now looking to position itself in the luxury market, with the Wagoneer and Grand Wagoneer. This week on To the Point w...

As more consumers turn to the digital world for experiences, more companies are starting to embrace new technology to engage consumers in that digital space. But how is the shift to more high-tech engagement experiences impacting automotive and...

On this episode of To the Point, we set out to discuss the National Electric Vehicle Infrastructure (NEVI) Formula Program to assess the actual feasibility of the plan to help enhance the EV charging infrastructure in the U.S. But in the end, w...

Cadillac certainly seems clear about its future product strategy, which shines through in the all-electric Cadillac Celestiq. But how is the American luxury brand working to position itself, from a marketing perspective, in the shifting world...

To kick off Season 2 of To the Point, RockED dives into a topic that is top-of-mind for many in the U.S. - the economy. More specifically, we wanted to dig deeper into a recent study by Deloitte, entitled “Mobility in the Eye of the Storm,” whi...

For this episode of To the Point, RockED traveled to Las Vegas to experience what arguably might be one of the most highly-anticipated new vehicle launches this year – the 2023 Nissan Z.The trip included some coveted seat time behind the...

In this episode of To the Point, we explore the impact that culture and diversity have in the world of automotive marketing and sales – and the challenges businesses face to effectively connect the dots in the space.  Abo...

This episode of To the Point zeroes in on research done by the consumer insight source, Insurance.com, on rising car insurance rates in the U.S., which has a major impact on the cost associated with owning a vehicle.   About...