25. Rebirthing an ICE Icon in the Hype of EVs

For this episode of To the Point, RockED traveled to Las Vegas to experience what arguably might be one of the most highly-anticipated new vehicle launches this year – the 2023 Nissan Z.

The trip included some coveted seat time behind the wheel of the new Z sports coupe. It also gave us an opportunity to sit down, one-on-one, with Rob Warren, Marketing and Sales Director for Nissan, to learn how the carmaker has worked to position the latest generation of the iconic sports car, powered by a twin-turbocharged V6 engine -- amid all the buzz around electric vehicles.   

About Our Guest

Rob Warren has served as director/chief marketing manager for Nissan since 2017. Prior to that, he served as regional operations manager for the Midwest Region, area general manager for the Midwest Region, and senior manager/chief marketing manager. Rob’s tenure at Nissan spans over 18 years.