To The Point with Marcus Amick

Kia: Marketing in Motion

February 15, 2023 Marcus Amick Season 2 Episode 23
To The Point with Marcus Amick
Kia: Marketing in Motion
Show Notes

Kia is in the midst of a major transformation when it comes to its product portfolio and brand identity. In this episode of To the Point, we explore how marketing is helping to drive the transformation to redefine Kia, from both a consumer and retail perspective. 

Guest [Russell Wager, Vice President, Kia America]