To The Point with Marcus Amick

Cadillac Electrified

September 20, 2022 Marcus Amick Season 2 Episode 2
To The Point with Marcus Amick
Cadillac Electrified
Show Notes
Cadillac certainly seems clear about its future product strategy, which shines through in the all-electric Cadillac Celestiq. But how is the American luxury brand working to position itself, from a marketing perspective, in the shifting world of luxury? This episode of To the Point tackles that question, as Cadillac looks to attract more consumers to the brand.

Our Guest: Tony Johnson [Director of Marketing, Cadillac]