To The Point with Marcus Amick
Cadillac Electrified
Sep 20, 2022
Season 2
Episode 2
Marcus Amick
Cadillac certainly seems clear about its future product strategy, which shines through in the all-electric Cadillac Celestiq. But how is the American luxury brand working to position itself, from a marketing perspective, in the shifting world of luxury? This episode of To the Point tackles that question, as Cadillac looks to attract more consumers to the brand.
Our Guest: Tony Johnson [Director of Marketing, Cadillac]